Marketing Funnel Academy review and Steve Hofstetter – is it worth your money?
When you're passionate about your organization and desperate for it to cultivate, you start researching ALL-THE-THINGS. You watch webinars, contribute to YouTube channels, read blogs, download guides.
Then…
You see more and more of this sort of content, because businesses start targeting and retargeting you in ads. Then…you get sucked into every one of them. You contribute to all the email lists. The ads ensure it is seem SO easy.
So, finally… You take the plunge…
You invest a crap-ton of your money for a program with big promises.
What happens next?
Well, I don't know what are the results next for you.
But I understand what happened if you ask me when I hired Steve and his team, and I'm prepared to spill the tea.
What Is Marketing Funnel Academy
Before I get into my Marketing Funnel Academy review, I want to share who they are. They started out, from what I recall, to be a lot more like what its name appears like: an online educational space for training people on how best to create and use funnels.
A station is definitely an automated lead creation and nurturing system.
Many people utilize the term to spell it out a marketing sequence that goes from an offer, to a tripwire offer, to an up sell, to an automated email sequence, etc.
Think of the shape of a channel: large at the top, narrow at the bottom. A station simply describes the procedure by which you get the interest from the sea of potential clients, get some good of the contact information, and eventually sell to them.
However when people utilize the word “funnel” in the web space, they're usually talking about some kind of automation.
Who Is Steve Hofstetter
Steve knows his stuff. Their business runs such as a well-oiled machine and they've been with us a lengthy time.
From the start of my research in 2017, I couldn't find samples of a lot of active social besides paid ads.
That's the gig. That you do not have showing up in most of the places and in most of the ways to be able to build a business.
The entire pitch behind Marketing Funnel Academy's current core offer is automating the success and client-getting strategy that keeps you from having to do all-the-things, so you certainly can do just a very important factor:
Take sales calls and fulfill your offer with clients.
They practice what they preach.
The Process For MFA: Done For You Funnels
These days, I visit a TON of marketers dumping all over the strategies they're using to have their very own clients. You'll see an offer that says “Stop Blogging! Stop ads! Stop free training!”…
Then…you select their ad, read their blog and watch their free training and then be told getting clients without doing dozens of things…although that's what the guru did to have you within their funnel…
Smh.
Not Marketing Funnel Academy.
They practice what they preach. One ad. One video. One offer. One email every day.
The only real variable is that they create slightly different ads and offers for different audiences.
They utilize the same funnel for their business that they build for you. Which I love.
- So, you see an offer
- Click to a video
- Visit a call to action to book a sales call
- If you exit the page, you get a bunch of really witty sale emails, all leading to book a call
- You book a call
- Get on the telephone with a sales guy, and
- Then you definitely obtain the pitch and an easy action bonus.
It's a high ticket investment.
They've added more value since 2017, which I'm going to share with you below detail.
Facebook Ads
If they started running the ads, they said I shouldn't spend significantly more than $8 per lead. That expectation meant that after it went much more than that, I'd get uptight and we'd pause them and here is another new audience. Every new ad set cost $75 each day to test. Sometimes running multiple ad sets per day.
I think my offer and audience was too generic, and if I let the ads run longer, we would have figured it out.
They stepped in to alter some copy and try some new audiences and played around with the ads for a while. MFA was committed to helping obtain the ads honed in, but I eventually paused them.
(P.S. – Turns out, my offer was still watered down. Which they mentioned might be a problem.)
I knew I really could get the fee down by myself eventually (instead of money) on my own. They'd have kept testing if I didn't micro-manage it, but I didn't want to help keep spending on ads then.
I paused the ads, drove free traffic with Pinterest, created a lookalike audience, and when I turned the ads back on? I acquired 2 sales calls booked in 24 hours.
The Difference The Second Time Around:
They've been doing these automated funnels successfully for a lengthy time. The testimonials speak for themselves.
The reason why I quit initially, and the main reason it worked the 2nd time, is basically because I finally started getting my mindset act together.
I also understand the procedure and the purpose.
It's not a coaching program, it's a prepared for you funnel.(Literally what they call it, who knew.)
Having said that, you can find definitely more coaching components today. I really like that they added more value to handle a number of the stresses I'd in 2017. Coaching calls, ads management, sales training.
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